Outsourcing a Graphic Designer

Rachael Lofgran • Jan 12, 2023

5 Reasons Outsourcing a Graphic Design Artist is Essential for Your Business


If you’ve never hired a graphic designer to help with your business, you are living far beneath your earning potential. 


You know that having an engaging website, a memorable logo, eye-catching ads and graphics on social media will take your business to the next level. You’ll look unprofessional compared to your competition if you don’t. Maybe you already know how this plays out if you try to do it all on your own. You’ve invested in several subscriptions and spent hours trying to get past the learning curve just to end up with a mediocre product that gets mediocre results. 


Instead of pulling your hair out, you can get back to taking care of your customers and clients while a graphic design artist takes care of you. 


If you’re still not convinced, here are five reasons why hiring a graphic design artist will be the best investment you make in your business. 



1. They have education in design
 


The best graphic design artists (like yours truly here at
raylof.com) go to schools like MTech (Home - MTECH) to learn from renowned designers like Andy Barlow. They become specialists in all elements of design including marketing, color theory, typography, photography and learn the trade secrets behind years of success in the field.


The best graphic artists understand the psychology behind what makes people stop scrolling and learn more about your offer. There is truly a science and a skill set needed to blend all these elements together to create long-term success. 



2.They have access to fancy graphic design equipment and software without having to pay for it


Anyone can use design software like Canva to scrap some words and pictures together, but images that are truly original and stand out don't come from free software and an untrained eye. 


Since design is the bread and butter of a graphic artist, they pay top dollar for the best technology so that you don't have to. Procreate, Photoshop, Illustrator, InDesign and After Effects are just some platforms designers have mastered to deliver exactly what you need. 


3. An artistic world 


We live in an artist's world. What doesn't grab the attention will go unnoticed. 


The master of this concept who still inspires graphic designers today is David Carson. David Carson has brought recognition to big brands such as Pepsi, Nike, Microsoft, Budweiser, NBC, American Airlines and countless others. Artists who study his work know how to implement his innovative strategy. 


When you work with a graphic designer you give your visuals an artist's touch that will persuade and inspire. This is an investment that pays off again and again. 



4. You’ll get feedback and insights you hadn’t considered before


Feedback from a professional can give you exactly the boost you need. f you think that all you'll get from hiring a graphic designer is stunning designs, you're wrong.


What you didn’t know is that you would also come away with new insights on what isn’t working in your marketing as well as solutions to problems keeping you stuck that you didn’t even know you had. For example what if your photos just aren’t selling the product as well as they could? Do you know the right angles and lighting that you need to make a product really shine?


Either way, this means more growth for your business. 




5. Free up your brain for the work you actually love
 


As a business owner, you wear many hats. If you’re not careful, you’ll burn yourself out until it’s no longer sustainable or enjoyable.


You started your business because you are passionate about what you do. Just as you have passion for your work, your graphic designer is passionate about bringing your work to life through design so you can reach more people. 


Behind every success is a team. Bringing a graphic designer onto your team allows you to focus on what you do best.


So, how do you get started? 


You’re in the right place! 


Even if you don’t know exactly what types of designs you are looking for, I’ve got you covered. Fill out this form if you are looking to build a website or click here for help creating a logo. 



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